As of 5th December, 95% of the Internet Service Providers (ISP) have signed up to OFCOM’s new code of conduct - they must provide an accurate internet speed when people sign up to their services, rather than a vague estimate.
This will enable consumers to decide on their internet deals with more accurate ideas of what they will get for their money.
This has been a voluntary pledge i.e. OFCOM could not force the ISPs to take part, but with nearly all of them signing up it really shows the commitment to good quality services. However, this is only apparent in the fixed line market at present, as mobile broadband has still much to do.
Marketing ploy that is only feasibly possible? Not good enough according to OFCOM, who are looking after the best interests of the consumer. Accurate mbps? Yes, please!
The proof will be in the pudding, i.e. when people test what offer they have taken up, against what internet speed they are actually receiving.