BGF to teach B'ham businesses key to growth

Third Party Press Release:

BGF, HubSpot and Cognition join forces to teach leaders secrets of business growth  

BGF, the UK and Ireland’s most active investor in growing businesses, will join leading marketing technology company HubSpot to reveal the secrets of psychology and technology that drive business growth in a one-off event in Birmingham.  

Hosted by Cognition, one of the UK’s leading digital agencies, the event on 31st october is an opportunity for businesses in the West Midlands to learn how leaders of successful household brands have harnessed technology to reduce operating costs and drive growth. 

Among them is Simon Calver, BGF Investor, Chair of business card company and chemistdirect. Calver is best known for his seven-year tenure as CEO at LOVEFiLM – leading to its eventual exit to Amazon in 2011. He went on to become CEO of Mothercare plc, kickstarting the turnaround plan and accelerating international expansion in over 30 countries.  

Dr. Peter Hughes, psychologist and Co-Founder of Cognition, will demonstrate how the blend of technology and psychology is the key to humanising technology and unlocking sales growth. 

“This event is essential for SME leaders looking to scale,” he said. “It will be the first time these world-leading experts in technology, psychology, marketing and sales have been brought together under one roof and their insights will be invaluable.  

“When businesses think about growth, they often fail at the first hurdle. Why? It’s all to do with the way we make decisions and utilise data. Every business has to use technology as one of the drivers of growth. However, the mistake they make is expecting that to be sufficient. It isn’t. It’s absolutely essential, therefore, that when businesses use technology to improve lead generation and close more deals, that they understand buyer behaviour and how it is influenced by marketing and sales.”  

Attendees will also hear how Jill Palmer, Managing Director of Click Travel, has grown the company into one of the UK’s fastest growing travel agencies.  

The event will be held at BGF’s Birmingham office in the city centre. Get your early bird tickets for just £59 here. ( 

About Cognition 

Cognition is the first agency to integrate marketing, sales, technology and psychology. For more than twenty years, we’ve proved our effectiveness in driving growth and transforming business behaviours in the UK and internationally. Our in-house teams deliver an unmatched range of services ranging from digital and content marketing to sales optimisation and cultural change programmes. The main drivers of our success are our focus on data and our expertise in decision science, which allow our clients get the best commercial outcomes from platforms like HubSpot. 

For more information, please contact 

About BGF 

BGF was set up in 2011 and has invested over £2bn in more than 290 companies, making it the most active investor in the UK and globally by number of transactions 

BGF has invested more than £355m across businesses based in the Midlands since 2011. Recent investments include Telford returns management platform ReBOUND, Stoke-based waste management business Red Industries, Birmingham-based Click Travel and BioCity, the UK’s largest life sciences incubator based in Nottingham 

BGF has £2.5bn to invest in UK SMEs and in Ireland, and an additional €250m to support Irish businesses. In 2018, Canada launched its equivalent – the Canadian Business Growth Fund – based on BGF’s funding model, and Australia is now actively exploring the approach as well 

BGF is a minority, non-controlling equity partner with a patient outlook on investments, based on shared long-term goals with the management teams it backs 

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