Birmingham Digital Futures


The University of Birmingham, PwC and Tech She Can started the Birmingham Digital Futures (BDF) Innovation District to encourage people across Birmingham and beyond to improve their digital skills – helping to develop their own careers and create expertise that all West Midlands employers can tap into, whilst improving social mobility outcomes for the region. We work together to address the shortage of a suitably skilled workforce with the appropriate digital skills required by business and others to keep pace with the exponential rate of growth and change in technology. Birmingham Digital Futures will be a forum to convene organisations in the West Midlands who have a shared ambition to collaborate and collectively address this skills shortage, both now and in future.


The core purpose of Birmingham Digital Futures is to:

Improve social mobility and diversify the pool of regional talent by improving the digital literacy of current and future workforces.

Inspire, educate, and raise awareness in communities (young people, teachers, parents, carers, and community influencers) about the possibilities of technology and enable them to think differently about careers involving technology, addressing any perceived barriers and misconceptions around such careers. Connect/convene the business community to enable collaboration around the theme of digital skills and inclusivity to drive economic growth for the region, combining efforts for greater reach, impact, and clarity for beneficiaries.

Leadership team

  • Jack Tasker, Business Engagement Partner (Birmingham Digital Futures)
  • Vickie Pargetter, Assistant Director – Business Engagement and Research Impact (University of Birmingham)
  • James Muscat-Sharp, Business Engagement Partner (University of Birmingham)
  • Matt Hammond, Midlands Region Leader & Birmingham Senior Partner (PwC)
  • Sheridan Ash, CEO (Tech She Can)

Contact information

c/o University of Birmingham, Edgbaston Birmingham B15 2TT United Kingdom